The Outlet (New Zealand): Your Go-To for Brand-Name Bargains

The Outlet is a growing off-price retail chain in New Zealand that’s quickly becoming a favourite for bargain hunters. Rather than being a traditional outlet mall, The Outlet is a standalone retail concept that offers “top brands for less” — bringing overstock, end-of-line styles, and quality apparel, footwear, and gear to Kiwis at lower prices.

What Is The Outlet in NZ?

The Outlet is part of a discount-retail push led by the Tahua Group, the same company behind Torpedo7. As of mid-2025, the company opened its first 10 stores across New Zealand in key locations including Whangārei, Mt Wellington, Tauranga, Christchurch, and Dunedin.

Their mission is simple: make quality, well-known brands more accessible by using a constantly refreshed stock model. They acquire overstock, end-of-season lines, and other surplus inventory from well-known brands, then pass the savings on to customers. The model is “off-price,” which means you get brand-name items, but at prices well under full retail.

What You’ll Find at The Outlet

At The Outlet, you can expect to see a wide array of products, including:

  • Clothing & Apparel: Both casual and more fashion-forward items from leading and emerging brands.

  • Footwear: Shoes for men, women, and kids, spanning everything from sneakers to more formal styles.

  • Gear: Outdoor and active-lifestyle items, such as backpacks or performance wear.

Because their inventory is refreshed regularly, there’s a “treasure-hunt” feel—what’s available one week might be gone the next, and new brands and styles arrive often.

Where to Shop: Physical Store Locations

The Outlet has several physical locations in New Zealand. A few of the stores include:

  • Sylvia Park (Auckland) – One of their flagship stores, giving shoppers a convenient in-store experience.

  • Tauranga Crossing (Tauranga) – A store dedicated to Outlet shoppers, with gear, apparel and regular bargains.

  • The Base (Hamilton) – Another location that brings the same off-price concept to the Waikato region.

Why Kiwis Are Loving The Outlet

  1. Everyday Low Prices
    The Outlet isn’t just about occasional sales — many items are permanently discounted thanks to their business model of overstock and end-of-line buys.

  2. Brand Diversity
    Because they work with a range of brands (both big and niche), you’ll find a variety of styles — from current-season looks to classic basics.

  3. Frequent Stock Refreshes
    Their inventory changes often, so customers are regularly treated to new arrivals. It means you need to visit or check online frequently to catch the best deals.

  4. Accessible Locations
    With stores across the North and South Islands, The Outlet is making discount retail more accessible to more people.

Ways to Save Even More When Shopping at The Outlet

Here are some smart strategies to get the most value when shopping at The Outlet in NZ:

  1. Be an Early Bird
    Because stock refreshes frequently, visiting early in the week or shortly after new inventory arrives can give you first pick of the best deals.

  2. Subscribe to Their Newsletter / Follow on Social Media
    Stay in the loop for promotions, new brand drops, or exclusive in-store events. The Outlet’s website lets you sign up for updates, which is handy for catching limited-time bargains.

  3. Shop Across Stores
    If one Outlet location doesn’t have what you’re looking for, check another nearby store — since stock varies considerably, you might find better deals elsewhere.

  4. Use the Online Store
    The Outlet’s website can be a good complement to in-store shopping. For certain items, you might find better sizing or colours online — especially when you factor in shipping. (For their other “The Outlet Shop” model, orders over $120 NZD get free shipping.)  You can also consider using The Outlet promo code to help  you save.

  5. Mix & Match
    If you’re buying multiple items, look out for mix-and-match opportunities. Buying several at once increases the total discount value you’re realising, especially if you’re combining apparel and gear.

  6. Consider Quality vs Price
    While you’re saving, don’t forget to check the quality — inspect seams, materials, and tags. Since The Outlet receives overstock and last-season items, some products may be older or not quite current, but if you shop wisely, you can find excellent value.

The Outlet in New Zealand is carving out a strong niche in the retail scene by delivering brand-name apparel, footwear, and gear at lower prices through an off-price model. With a mix of physical stores and an online presence, they make discount shopping accessible and exciting. By staying alert to new stock, signing up for updates, and shopping strategically, you can stretch your dollar further and get quality gear for less.